Healthy snacks help to satisfy hunger between meals and boost energy. They can also round out the diet, ensuring that children are getting all of the nutrients they need to fuel their growth and development. Here I showcase my research and process to create an experience for kids.
Understanding the problem
What is the problem? Children have been developing unhealthy preferences for years.
Children who eat poorly are more likely to develop certain long-term health problems and complications.
Why do Kids Need healthier snacks?
Healthy snacks help to satisfy hunger between meals and boost energy.
They can also round out the diet, ensuring that children are getting all of the nutrients they need to fuel their growth and development.
Research
Secondary Research
Researching about this topic I found out that in the first years of life -
when learning is constantly taking place - food preferences are also forming.
Phone Interviews
Things I took into consideration interviewing children:
- Parents pre-approvals
- Age-appropriate language
- More time between sessions
- Having more participants than I need
Insights
Kids are excited about learning things and helping the adults to cook: “AS A KID, I WANT TO HELP OR DO THINGS SO I CAN BE PROUD OF MY ACHIEVEMENTS”
Kids wanted to be in charge to be just like their parents and caretakers: “AS A KID, I WANT TO MAKE MY OWN CHOICES SO I CAN FEEL LIKE AN ADULT’
Conceptualize/Build Prototype
Testing
Low Fidelity Usability test Moderated
- Via Zoom
- 7 Kids
- Results Measured by User Error Rates
Themes & Insights
1. Based on the theme that: children got lost on the recipe steps, the insight is the buttons were not clear enough.
2. Based on the theme that: the experience was a little chaotic needing to go back to the ingredients, and insight is: making the recipe of easy access on each step would facilitate the experience.
2nd Low Fidelity Usability test Moderated
- Via Zoom
- 5 Kids
- Results Measured by User Error Rates
Results
At this point the user error was very low, what indicate to me that I could move forward with the design to make it more interesting to the kids by adding visual elements so we could test again.
Defining Visuals
Turning Users from observers to participants through gamification
Joyful colors/illustrations for a delightful experience
High Fidelity Usability test
Round 1
- Moderated via zoom
- Participants: 7 children, all ages (2.5-11yo)
- Some parents assisted their children
- Results Measured by User Error Rates
High Fidelity Usability test
Round 2
- Unmoderated
- Participants: 20 children, all ages (3-11yo)
- The parents assisted their children
- Results Measured by customer feedback
Changes:
Add final illustration/conclusion of the recipe
Extend link to the images
Finalizing
- Noted Screens
- Testing the website structure for screen readers
- Having a site map page to help screen readers to localize information
- Checking for color blindness
Over 60 kids used the website and reviewed with excitement for the new recipes!
